Sierra Morena skies

Valuing the skies of Andalusia as an endogenous tourist, cultural and environmental resource to diversify and complement the tourist offer, reaffirming Andalusia as a diverse, consolidated and sustainable tourist destination, with the aim of promoting the permanence and improvement of the quality of life of the citizens of Andalusia.

To this end, the following actions have been taken:

1. Identification of existing resources

2. Valuation of observation points

3. Differentiation of the resource by promoting the quality of the skies

4. Promoting women ' s visibility

5. Business Dynamization Programme for tourism agents and companies in the sector

6. Implementation of awareness-raising activities to enhance the value of the resource.

7. Implementation of dynamization activities coinciding with major astronomical events

8. Activities to stimulate women.

9. Promotion campaign through the various channels, especially through new technologies.

10. Carrying out reverse promotional missions to publicize the product among tour operators, specialized agents, influencers…

11. Development of web information and promotional tools

12. Design and development of promotional and merchandising materials

As a result:

The territory ' s tourist offer has been diversified through the use of the skies, creating economic value. A number of observation points have been highlighted that will allow the activity to be carried out. The territory has been positioned as a tourist destination. A good dynamic of cooperation and interterritorial participation, together with the achievement of the objectives set in an effective and efficient manner. The resources and potential of the territories have been disseminated and the marketing of quality products linked to Sky Observation has been encouraged. Involvement of the local population in promoting and defending this project as a further axis for achieving the economic development of the participating regions. Support has been given to environmental conservation. Increased environmental awareness and education around the protection of skies has been encouraged